Research Triangle Park, North Carolina, USA
February 28, 2012
To facilitate greater dialogue around important issues facing agriculture, innovations and information, Bayer CropScience launched today a new social media hub. Accessed at http://connect.bayercropscience.us, the new portal showcases the company’s commitment to facilitating the discussion around food, fuel, fiber and feed production, trends and coverage in the industry, consumer perceptions and advocacy for agriculture.
“The opportunities to advance sustainability efforts involve and impact a wide range of stakeholders throughout the food system, all the way from growers to consumers, and it’s important for all entities to engage in a dialogue,” says Beth Roden, External Communications Lead for Bayer CropScience. “This hub will help us begin to engage diverse audiences in an open dialogue around the opportunities and challenges impacting agriculture. Producing enough healthy, affordable food for our rapidly growing world population makes the need for these discussions even greater.”
Visitors to the site will experience an array of features with access to multiple layers of information, while allowing for interaction on various topics. Features include:
- Regular blog posts, videos and podcasts from Bayer CropScience experts as well as thought leaders from throughout the food production system.
- News feeds that aggregate information from news sources around the globe, compiling information on agriculture issues and practices into one central location.
- Interaction through popular social media sites, including Twitter feeds on trending topics.
- Opportunities for visitors to ask questions of experts and comment on specific sustainability issues.
“Our goal with this site is to provide a hub that enables those that are interested in propelling agriculture by accessing useful information and interacting with other thought leaders,” says Roden. “We will continue to evolve the site over time to stay in front of important issues and provide users with unique experiences.”
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