La Crosse, Wisconsin, USA
October 31, 2022
La Crosse Seed, a division of DLF USA Inc., is pleased to announce that it has acquired Deer Creek Seed, Inc. headquartered in Windsor, Wisconsin.
Deer Creek Seed, founded by Bill and Bonnie Leakey, has served forage, turf, cover crop, and food plot customers since 1980.
“We are thrilled to welcome the Deer Creek Seed team and its customers,” said Dan Foor, senior vice president, distribution for DLF’s North America business. “We are excited to build upon the great success the people of Deer Creek Seed have had, and to leverage that success into expanded product and service offerings for both our shared and new customers.”
Bill Leakey commented, “It has been my and Bonnie’s life’s work to create a sustainable business focused on providing high quality seed products to our customers. We could not have found a better partner than La Crosse Seed to help carry on that tradition.”
Deer Creek Seed will continue to operate each of its facilities in Ashland and Madison, Wisconsin as well as Effingham, Illinois. Deer Creek Seed staff will maintain their current roles within the company to ensure continued long-term success and expert service for customers. Information on Deer Creek Seed products and services can be found at www.deercreekseed.com.
About La Crosse Seed
La Crosse Seed has paired an unmatched portfolio of high quality forage, turf, cover crop, wildlife, and native seed with knowledgeable and experienced sales and support staff since 1919. Please call (800) 356-7333 or visit www.lacrosseseed.com to learn more about its products and services or to find a regional sales manager.
DLF USA overtager Deer Creek Seed
DLF USA (inc.) har i dag underskrevet en aftale vedrørende køb af Deer Creek Seed. Deer Creek Seed er en distributionsvirksomhed beliggende i Wisconsin, USA med fokus på foder- og plænegræsfrø. Selskabet markedsfører endvidere efterafgrøder, vildtafgrøder, blomsterfrø mv. Omsætningen udgør ca. US$ 15 mio., og der er 37 medarbejdere.
DLF ejer allerede La Crosse Seed, som ligeledes er en distributionsvirksomhed i Wisconsin. Wisconsin og områderne omkring de store søer står for en betydelig andel af den amerikanske mælkeproduktion og er i vid udstrækning græsmarksbaseret. Derfor er distributionskraft i bl.a. Wisconsin af stor strategisk betydning for DLFs afsætning af foderfrø.
- Jeg er glad for, at vi med overtagelsen af Deer Creek styrker vores markedsadgang i et for os ret vigtigt hjørne af Nordamerika for salg af foderfrø til mælkeproducenter, siger Søren Halbye, CEO i DLF koncernen.
- Det ligger helt i tråd med vores strategi i Nordamerika, og vores mål om fremadrettet integration i værdikæden, hvorved vi rykker tættere på slutbrugerne. Vi ser flere muligheder for at deltage i en fortsat konsolidering af den nordamerikanske foder- og plænefrøsektor, som stadig er relativ fragmenteret sammenlignet med eksempelvis Europa, siger han.
Deer Creek Seed vil fortsætte som selvstændigt brand og dermed komplementere La Crosse Seed brandet i distributionsmarkedet. Der er mulighed for at høste synergier gennem sammenlægning af afdelinger og i øvrigt at strømline bagvedliggende funktioner, herunder supply chain, hvor Deer Creek Seed vil source frø gennem DLF. Deer Creek Seed har desuden udviklet en webshop med ganske god succes.
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