Tel Aviv, Israel
September 12, 2016
Rootility, an innovative root-focused plant breeding Company, today announced that seed industry executive Andre Goig has joined its Board of Directors.
Mr. Goig brings a wealth of experience in the global seeds industry to Rootility. He most recently served as Regional Head of Europe, Africa and the Middle East at Syngenta, where he led Syngenta's $4 billion Agrochemical and Seed activities businesses. From 2004 to 2010, he also served as Global Head of Vegetable Seeds. Prior to that, Mr. Goig was appointed to leadership roles at legacy Syngenta companies, including Novartis Seeds and Sandoz Agro.
“We are honored to have Andre join our Board,” said Rafael Meissner, Founder & CEO of Rootility. “He has achieved extraordinary success in his career as both an industry executive and entrepreneur, and his unique mix of experience will be a tremendous asset as we build and expand our business.”
Rootility has developed a novel non-GMO breeding selection system which enables the Company to breed better root systems that greatly enhance crop yields. Rootility has proven its technology for various crops.
Its first set of products are aimed at the processing tomato sector, where Rootility has proven in large scale trials with one of the world's largest processing tomatoes company, that when its rootstocks are grafted with existing commercial varieties, yields increase substantially, water consumption is reduced by up to 40%, the crop is better able to fight off disease, all while maintaining the quality required by the customer.
"Rootility is on the verge of changing the vegetable seed industry, similar to the impact that 'transplanting' had in the 1980's, or 'drip irrigation' in the 1970's. Rootility has shown that it's grafted rootstocks enable growers to produce more with less, thereby making the growers more profitable and agriculture more sustainable. I am delighted to be able to contribute to the Company’s next phase of success,” said Andre Goig.
About Rootility
Rootility develops and uses innovative root-focused plant breeding methods to dramatically increase crop yields and overall agronomic performance, while preserving crop quality. Its methods are GMO-free, based on sophisticated simulation and empirical work, in combination with well-known breeding techniques, which enable the Company to screen crops at a large scale and high speeds. Rootility focuses on roots as drivers of tolerance to environmental changes and performance improvement, and has a distinctive advantage in bringing better products to market in a more cost-effective way. Rootility has successfully applied its technology in a number of crops in different regions globally. Large scale field trials have been conducted over a period of 6 years and commercial sales have already commenced.
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