La Crosse, Wisconsin, USA
August 24, 2011
La Crosse Forage & Turf Seed and Winfield Solutions today announce a long-term partnership designed to offer an unparalleled product and service offering to forage and turf seed customers in the Midwest.
As part of the partnership, La Crosse Forage & Turf will acquire certain assets related to Winfield Solutions’ forage seed, turf seed, and wildlife food plot businesses in the states of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. The acquisition includes the Forage First™, Earth Carpet™ and Brier Ridge™ brands and associated product lines sold throughout the Midwest.
“We’re excited to become the preferred provider for Winfield Solutions’ customers,” says Paul Curran, CEO of La Crosse Forage & Turf Seed. “We are committed to providing the highest level of quality and service that these successful brands deserve, which will be further enhanced by La Crosse Forage & Turf Seed’s focused customer service approach.”
Matt Fanta, Winfield Solutions director of Sales & Marketing added, “We are pleased to partner with La Crosse Forage & Turf Seed, a third-generation seed company that offers our Midwestern customers an unparalleled expertise in forage and seed products, coupled with ongoing product innovation and customer service. The La Crosse team will benefit from the Winfield Solutions’ comprehensive distribution network and the longstanding relationships our sales team has with its customers.”
The acquisition further validates La Crosse Forage & Turf Seed’s commitment to being the leader in the forage and turf seed industry by strengthening its position in its core geography of Wisconsin, Minnesota, Iowa and the Dakotas. As part of this partnership, La Crosse Forage & Turf Seed will acquire the Winfield Solutions’ location in Elwood, Indiana, to service the Indiana, Michigan and Ohio markets and will maintain a location in Madison, Wisconsin.
Headquartered in La Crosse, Wisconsin, La Crosse Forage & Turf Seed, LLC additionally maintains locations in Ankeny, Iowa and Sioux Falls, South Dakota to support a service area of 23 states. The company’s multiple product categories include field seeds (alfalfa, clover, hay and pasture mixes, and various forage grasses) turf seeds (Kentucky bluegrass, perennial ryegrass, and various turf seed mixtures), as well as seed, grains, inoculants, erosion control products and certain landscape supply items. For more information about La Crosse Forage & Turf Seed, its extensive line of products and customer service philosophy, please visit www.lftseed.com or call 1-800-328-1909.
Winfield Solutions, LLC is a subsidiary of Land O’Lakes Inc., a national, farmer-owned food and agricultural cooperative with $11 billion in sales for 2010. Winfield Solutions offers superior expertise and quality AgriSolutions™ crop protection products and CROPLAN GENETICS® seed. For more information on Winfield Solutions, see www.winfieldsolutionsllc.com. For information specific to AgriSolutions™ and CROPLAN GENETICS®, please see www.AgriSolutionsinfo.com and www.CROPLANGENETICS.com.
La Crosse Forage & Turf Seed, LLC a recognized leader in forage, turf, pasture seeds, and related specialties for agriculture, turf, and landscaping announced its affiliation with Rural American Fund (“RAF”) on December 17, 2007. RAF is a private investment firm located in Chicago, Illinois, targeting investments in rural American business enterprises principally in the agriculture or ag-related segments. This affiliation is a strategic partnership to complement La Crosse Forage & Turf’s growth plans. For more information on Rural American Fund please visit www.raflp.com.
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