Atlanta, Indiana, USA
May 28, 2025
Beck’s, the largest family-owned retail seed company and the third-largest seed brand in the United States, is proud to announce a three-year extension of its partnership with the National Tractor Pullers Association (NTPA), the premier organization for tractor-pulling competitions in North America. The partnership began in 2024 and positions Beck’s as the Official Seed of the NTPA through the 2027 season.
Tractor pulling combines farm heritage with competitive spirit and mechanical innovation. Beck’s sponsorship celebrates the mutual commitment of perseverance, innovation, and community — qualities that define tractor pullers and farmers across the country.
“Our partnership with the NTPA is more than a sponsorship; it’s a reflection of our shared values and commitment to rural America,” said Scott Beck, president of Beck’s. “Tractor pulling brings families together and celebrates the grit and determination that define farmers and pullers. We’re proud to continue supporting a sport that honors our agricultural heritage while building lasting relationships in the communities we serve.”
In 2024, Beck’s team members attended more than 50 national NTPA events, connecting with pullers, fans, and families through its extensive dealer and employee network. That on-the-ground presence will continue in 2025 and beyond, as Beck’s showcases the latest seed advancements, Practical Farm Research (PFR)® insights, and industry-leading programs designed to help farmers succeed.
“Even beyond the natural fit of an agricultural commodity into tractor pulling, we’ve come to know Beck’s as a family-centric company, much like many of our teams and the businesses that support them,” said Gregg Randall, executive director of the NTPA. “They’ve embraced our community, and we’re excited to continue growing this relationship.”
Founded in 1937 and headquartered in Atlanta, Indiana, Beck’s remains rooted in its values of faith, family, and farming. The company’s commitment to servant leadership, customer success and agricultural progress has helped it grow into one of the nation’s most trusted seed brands.
Topics
Species
