January 28, 2025

Today, Syngenta Flowers introduces Penny® Pro at IPM ESSEN: a new high performing viola cornuta series better optimized for spring and autumn production. After years of rigorous development and testing, this new viola series proves to be bred for performance. From germination to finish, Penny Pro delivers the most efficient solution for growers and retailers.

Penny Pro offers multiple advantages:
- Abundant flowering with enhanced follow-up flowering due to the robust basal branching across the series.
- Non-stretching growth habit enhances retail and garden attractiveness and performance.
- Grower-friendly habit reduces the need for PGRs for a more sustainable growing experience.
- Strong roots are the foundation for a high-quality plug that results in a strong performing finished plant.
- Improved earliness and flowering window with flower uniformity across all colours.
- Strong landscape performance even under challenging conditions
Jeanine Janssen, Breeder for Viola cornuta: "With Penny Pro, we've focused on breeding for reliability and robustness across diverse conditions and seasons. Our goal is to create a series that enables grower success during peak sales periods worldwide. We've combined this resilience with improved bright colours, grower-friendly habits, and series-wide uniformity. But we're not stopping here – our breeding efforts continue as we work to expand the colour range while increasing the high-performance standards of Penny Pro."
Penny Pro follows the success of Delta® Pro Pansy series (viola wittrockiana), that was launched in 2023. This proves that Syngenta Flowers’ development in viola breeding is not only continuous, but most of all dynamic.
Ronald Karsenbarg, Technical Specialist Biennials: "Penny Pro has undergone rigorous testing over several years prior to its introduction. With 11 new colours and two existing ones, our extensive trials were crucial in assessing the series' potential for grower success. We didn't just rely on visual observations; we used advanced phenotyping techniques using drone and time-lapse technology. This approach helped us define the series' parameters and select the best varieties. In pre-commercial testing, over 300 growers trialed Penny Pro, and their positive feedback aligns perfectly with our trial observations, confirming we're on the right track."
This new series comes in 13 vibrant colours and is suitable for 6-pack and 10-pack production. Click here for more information about Penny® Pro.
This week, Penny Pro is also displayed at our stand at IPM ESSEN (DE) at Hall 1 Booth 1C29. Feel free to drop by for a visit. Register here.