What is personalized nutrition?
Personalized nutrition is an approach that uses information on individual characteristics to develop targeted nutritional advice, products, or services. For example, information can be based on DNA, stool samples, and blood markers, but it can also be based on easier to measure variables, such as weight, blood pressure, eating patterns and physical activity.
What’s in it for BASF Vegetable Seeds?
Driven by the escalating global epidemic of overweight and obesity, we see ‘personalized nutrition’ rapidly emerging as a key issue for the long-term future of the industry. Knowing how ‘personalized nutrition’ might play a role in the future, we can better define our strategy and therefore focus investments on the right output traits. If in the end this results in the development of vegetable varieties that better fit consumer needs, then this is not only beneficial for the consumers, but also for our-, and our customers’ business.
Elements of investigation
As the topic of personalized nutrition is very broad, many elements could be investigated, some examples are:
- What variables will be measured, and how can nutritional components in vegetables play a role in this?
- Are consumers willing to pay for personalized nutrition concepts?
- How will this affect the needs and characteristic of food products, and what are relevant food label regulations?
- Will personalized nutritional advice be effective, will consumers comply to this kind of diet?
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