Sao Paulo, Brazil
June 13, 2013

At a gathering of more than 100 customers in Mar del Plata, Arysta LifeScience and its distributor Insuagro announced the launch of EVEREST® 70 WDG Herbicide in
the Argentine market.

EVEREST 70 WDG is a selective and systemic wheat herbicide that controls grasses and some broadleaf species by inhibiting the synthesis of essential amino acids and proteins in the leaf of the plant. An important benefit of EVEREST 70 WDG is its residual effect on the soil, which can reach up to 21 days after application, depending on the climatic conditions and the type of soil, thus ensuring effective and long-lasting control of successive germination layers.

“This high-efficiency product has been extensively tested in the field, and it complements our other Arysta LifeScience products for this important crop in Argentina,” said Eduardo Maier, Arysta LifeScience technical director, Argentina.

Other Arysta LifeScience products for wheat in the Argentine market include BIOZYME® foliar fertilizer and EVITO® T fungicide.

“The agrochemical market in Argentina is growing, despite the difficulties faced by producers,” said Antonio Carlos Costa, director of marketing, Arysta LifeScience, Latin America. “Arysta LifeScience has been supporting this growth with technology and well-tested solutions, now including EVEREST.”

The agrochemical market for wheat in Argentina reached approximately US$84 million in 2012 and is expected to grow by nearly 19 percent in 2013.

Headquartered in Tokyo, Japan, Arysta LifeScience is one of the world’s largest privately held crop protection and life science companies with 2012 revenues of JPY131.7 billion (US$1.6 billion). An entrepreneurial provider of crop protection and life science products in more than 125 countries worldwide, Arysta LifeScience specializes in marketing and distribution of respected crop protection brands and life science products that meet the needs of our global partners.

Website: http://www.arystalifescience.com

Published: June 14, 2013