Tel Aviv, Israel
16 January 2018

Hazera, a global leader in the seed industry, recently introduced the Polimore, a small, tasty, firm seeded watermelon with an exceptionally long shelf life, to the African market. The hybrid fruit was developed to improve on the local watermelon, whose lack of taste, quality, firmness and disease resistance - plus short shelf life and prohibitive price - resulted in very low market demand. 

The easy-to-grow Polimore’s adaptability to African conditions will provide a boon. Its long shelf life benefits all involved in the marketing chain - farmers, distributors and consumers - and enables export to neighboring countries without negative results (consumers can still eat the fruit several days after purchase). The Polimore’s total yield - and the price obtained for the crops – are generally higher than those of the traditional watermelons.

Consumers prefer the taste, size (two to three kilograms), shelf life and reasonable price of the Polimore watermelon to those of the larger ones to which they were accustomed. The growth of consumer demand has shown the growers that the switch to Polimore benefits everyone.

''The growers can capitalize on Polimore’s superiority to establish long-term deals with the marketing chains,” said Asaf Stern, Sales Manager for Africa, Hazera. “Their customers will learn to value the produce's high quality and potential for brand loyalty." 

Hazera breeds, develops, produces and markets seeds for a wide range of vegetable and field crops around the world. Combining decades of experience with cutting-edge technology, Hazera’s breeders and scientists create top-quality and high-yielding varieties and tailor them to meet the farming conditions and marketing requirements of customers worldwide. 

Asaf Stern of Hazera

About Hazera
Hazera, a global leader in the seed industry. combines decades of experience with state-of-the-art technology in breeding, developing, producing and marketing a wide variety of seeds for a wide range of vegetable crops around the world. Headquartered in Israel and The Netherlands, it has subsidiaries in 12 countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables Hazera to be close to its customers and offer technical support - as well as anticipate and respond to local needs by creating varieties that fit specific climates, growing conditions and market requirements. Hazera is part of the Limagrain Group, an international agri-business based in France. http://www.hazera.com/

Website: http://www.hazera.com

Published: January 16, 2018