Roskilde, Denmark & Cape Town, South Africa
June 19, 2017
DLF Seeds A/S (“DLF Seeds”) and Zaad Holdings Limited (“Zaad”), announced today that they have formed an alliance and agreed to enter into a joint venture, which shall be effective from July 1, 2017 (“Joint Venture”). The Joint Venture shall be known as DLF Seeds (Pty) Ltd.
The objective of the Joint Venture is to expand the marketing and sale of temperate forage, turf grass, clover and alfalfa seed to wholesale customers in the Southern African market by introducing superior genetics and solutions through local testing and technical support.
With the Joint Venture serving as sourcing and supply vehicle, Zaad will continue to distribute and market forage and turf grass seed through its well established Agricol and K2 Klein-Karoo Seed Marketing brands and DLF will continue to serve its wholesale clients.
Truels Damsgaard, CEO of DLF Seeds, commented: “We are looking forward to grow our seed business in Africa with Zaad being a strong partner, not only in South Africa but also in other neighboring African countries. Our new joint venture is a market leader in forage and turf grass seed and holds a strong portfolio, combining the best products from DLF and Zaad.”
Antonie Jacobs, CEO of Zaad said: “With DLF's dedication and commitment to forage and turf grass seed, our new joint venture will provide access to the latest developments from DLF global research programs and will enable distribution of high quality forage and turf grass seed through our global sales network.”
About Zaad:
Zaad operates in the specialised agri-inputs industry and currently owns, develops, imports and distributes a broad range of agri-seeds in Africa, Europe, Middle East and other international markets. The specialised agri-inputs market, and in particular the seed segment in Africa, remains attractive and Zaad is well positioned to benefit from growth opportunities that it offers. Through its extensive sales channels, Zaad and its subsidiaries distribute seed to 28 African countries and has subsidiaries and/or affiliated companies in South Africa, Mozambique, Zambia, Zimbabwe, and Angola. To learn more, visit www.agricol.co.za, www.seedmarketing.co.za, www.bakkerbrothers.co.za, www.mayseed.com
About DLF Seeds
DLF Seeds is a global seed company dealing in forage and turf seeds, and other crops. The company is a leading player providing grass and clover seeds to more than 80 countries. DLF Seeds’ headquarters is in Roskilde, Denmark. DLF Seeds has a strong focus on science and plant breeding, with approximately 10% of the company’s 800 employees dedicated to research. The company is owned by a cooperative of 3,200 Danish farmers. To learn more visit www.dlf.com
DLF etablerer datterselskab i Sydafrika
DLF etablerer nu en strategisk alliance med Zaad Holdings Limited, der er markedsleder på det sydafrikanske marked inden for græs- og kløverfrø. De to selskaber opretter med virkning fra den 1. juli 2017 et joint venture datterselskab, DLF Seeds Ltd., for at sætte flere kræfter bag markedsføring og salg af tempererede foder- og plænegræsarter samt kløver og lucerne på det afrikanske kontinent.
Målgruppen er primært engroskunder på det sydafrikanske marked. De skal introduceres for kvalitetsprodukter og løsninger, der bakkes op af lokale forsøg og produktrådgivning. Joint ventureselskabet skal stå for indkøb, forsyning og fakturering. Marketing og distribution vil ske som hidtil gennem Zaads distributionskanaler og brands Agricol og K2 Klein-Karoo Seed Marketing, og DLF vil fortsat betjene sine engroskunder.
Administrerende direktør i DLF, Truels Damsgaard, ser frem til en styrkelse af DLFs tilstedeværelse på det afrikanske kontinent: “Vi glæder os til at udvikle vores afrikanske frøforretning i samarbejde med vores partner Zaad, som har en stærk position, ikke blot i Sydafrika men også i en række andre afrikanske lande. Vores nye joint venture selskab er markedsleder i foder- og plænegræs og har adgang til et meget stærkt produktprogram fra både DLF og Zaad.”
Antonie Jacobs, der er CEO i Zaad, glæder sig også til det nye partnerskab: “ Med DLFs stærke engagement i foder- og plænegræs får vores nye joint venture adgang til de seneste fremskridt fra DLFs globale forædlingsnetværk. Disse kvalitetssorter kan vi hjælpe med at bære ud i markedet til foder– og plænegræskunderne gennem vores distributionsnetværk.”
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