June 5, 2017

Kabocha Squash is one of the favourite vegetables in Japan. It is consumed all year round, but production is very difficult during winter. So Vilmorin-MKS built a whole chain in order to get supply from overseas. This organization involves distributors, growers and fruit exporters in Mexico & New Zealand on the one side, and Japanese importers on the other side.



This approach of the market allows Vilmorin-MKS to be now a major global player for Kabocha. Thanks to the best-tasting varieties bred, Vilmorin-MKS became the 2nd biggest player on this market in Japan, and developed it in Korea where it now have 80% market share.

The next challenge is to make Kabocha a worldwide vegetable. It is already popular in New Zealand and in the U.S. The objective is that European customers will soon discover this vegetable!

Website: http://www.vilmorin.com

Published: June 5, 2017