Geneseo, Illinois, USA
September 25, 2014
Starting the season with its third-largest sales increase in company history, Wyffels Hybrids announced key changes to its sales and marketing department, including opening a new vice president of sales and marketing position.
“Our business is growing and we need to be able to continue to service our customers with the quality and expediency they have come to expect,” said Bill Wyffels, president of Wyffels Hybrids. “We are re-structuring our leadership at the sales level to support a growing customer base and provide direction and assistance to our field sales staff.”
Brian Humphries has been named the eastern business manager, providing leadership to the field sales team east of the Mississippi River. Humphries started with the company as a district sales manager more than 20 years ago and has steadily increased his roles and responsibilities.
Adam Ploog has been named the western business manager, for the areas west of the river. Ploog has been with the company for 10 years, most recently as a region manager in Iowa.
Bill Wyffels said the company’s growth also allowed them to increase their efforts in training and development. Dr. Brent Tharp has filled the new position of agronomy and product training manager. Tharp will be responsible for the development and execution of agronomy product training for the field sales staff and for assisting with other training events. Tharp has been in the product development group at Wyffels Hybrids for nearly 10 years.
“The new roles for Brian, Adam and Brent are critical steps for strengthening our teams, which will raise the quality of the service we deliver to customers,” Wyffels said. “We are also creating the new position of vice president of sales and marketing to continue to develop our company for future, sustainable growth.”
The vice president of sales and marketing position will oversee sales management and be responsible for growing market share, in addition to serving on the company’s leadership team.
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