Canada
January 12, 2010
Nine gowns covered in peas, lentils, chickpeas and beans were the highlight of the annual Crop Production Week show in Saskatoon today.
The pulse-encrusted dresses, created by students from the Academy of Fashion and Design in Saskatoon, were part of the Syngenta Raising Pulses fashion show at the Saskatoon Inn, an event designed to draw attention to Saskatchewan’s world leadership position in pulse crop production.
The dresses represent the countries that are the top importers of Canadian pulse crops, including Algeria, China, Columbia, India, Spain, the United Kingdom, United Arab Emirates and the U.S.A. Two of today’s pulse-raising hits were a flamenco dress covered with lentils representing Spain and a yellow silk cheongsam (quipao) covered in a variety of pulses to represent China.
“Pulses, such as chickpeas, lentils, dry peas and beans are a fabulous source of nutrition,” said Rebecca Krip, marketing communications specialist at Syngenta Canada. “They also produce their own nitrogen, which means they require less fertilizer. The pulse dress fashion show helps celebrate pulses while educating producers and consumer about where and how our great Canadian pulses are used around the world.”
The climate and soil in Saskatchewan makes the province one of the best places in the world to grow pulse crops, which is why Canada is the world’s leading exporter of lentils, peas and chickpeas, shipping over one billion dollars worth of pulses to 150 countries every year.
Samantha Carnduff, representing Spain, models a dress decorated with pulse crops during the Syngenta ‘Raising Pulses’ Fashion Show in Saskatoon, Tuesday. Syngenta and the Academy of Fashion Design in Saskatoon designed these one-of-a-kind dresses using pulse crops (peas, beans, chickpeas and lentils) to represent the major importers of Saskatchewan pulses.
Syngenta is one of the world's leading companies with more than 24,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.
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