Guelph, Ontario, Canada
February 10, 2014

Syngenta Canada Inc. is pleased to announce the registration of PARLAY® Plant Growth Regulator, a new technology to assist growers of turf-type perennial ryegrass seed in Canada.
"PARLAY is an important advance in perennial ryegrass seed production, improving harvested yields and allowing Canadian growers to be more competitive," said Wayne Bennett, Business Development Lead at Syngenta.

BrettYoung, a Winnipeg-based seed company with a long history in the forage and turf seed industry, is the exclusive distributor for the new product. Harley Bell, Senior Product Manager at BrettYoung, welcomes the announcement, citing the benefits for growers. "PARLAY will have a significant and positive impact on the economic returns for growers who produce turf-type perennial ryegrass seed on their farms," he said. "It will improve the harvestability of what can be a difficult crop to harvest."

Perennial ryegrass is an early-harvested crop that is very tolerant of excess moisture, increases organic matter in the soil and serves as an important rotational crop. It is well known, however, that early lodging in perennial ryegrass reduces seed yields.

Research by the Manitoba Forage Seed Association and in the United States has demonstrated that the application of plant growth regulators that include trinexapac-ethyl reduces lodging and can increase perennial ryegrass seed yields. PARLAY uses this chemistry to improve harvest efficiency by strengthening the stocks of the plants, reducing stock height and limiting lodging, which allows for faster swathing and drying of the crop.

"The registration of PARLAY is an important development for Canadian growers," Bell notes, adding that growers in the United States have had access to plant growth regulators for a number of years. "Having access to this technology is essential to the productivity and competitiveness of Canadian perennial ryegrass growers."

Growers interested in learning more about PARLAY should contact their local BrettYoung Seed Production Specialist or the BrettYoung head office in Winnipeg, Manitoba, at 1-800-665-5015.

Syngenta is one of the world's leading companies with more than 28,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.

BrettYoung is a privately owned agribusiness with headquarters in Winnipeg, Manitoba, Canada. Proud of our nearly 80-year history in agriculture, we employ approximately 170 people in 4 processing and distribution facilities in Western Canada and in various sales territories across North America serving customers in three distinct markets: (1) BrettYoung partners with growers to produce forage and turf seed for export to 40 countries around the world; (2) BrettYoung provides crop input solutions to Canadian and US farmers, including BrettYoung canola and forage seed, Elite® brand corn and soybean seed and proprietary biological growth promoting technology, BioBoost®, for canola and soybeans; and (3) BrettYoung provides a wide range of products and services to professional turf and reclamation markets in Western Canada. For more information please go to www.brettyoung.ca.

Always read and follow label directions.

Website: http://www.brettyoung.ca

Published: February 10, 2014