Sharsheret, Israel
November 18, 2013

Morflora’s revolutionary TraitUP™ technology won the Best Novel Agricultural Biotechnology in the Agrow Awards prestigious competition. The award recognizes the most significant practical application of a novel biotechnology to the advancement of crop protection and agriculture.

TraitUP™ is a generic non-transgenic and non heritable platform that enables the delivery of DNA into a wide variety of seeds in a fast and reliable manner, to protect them for a single generation from a wide range of diseases, and introduce new desired traits for plant and crop enhancement.

Morflora now reveals that the platform has been successfully tested to work with soy, corn and rice in addition to tomato, onion and other vegetable seeds. Morflroa is further extending that capability to additional seeds including wheat, canola and more. The treatment protocols can seamlessly integrate into the existing commercial seed treatment protocols in the market.

Close to 60 public and private companies were shortlisted in the various categories in the Agrow Awards program, and with giant bodies in the industry competing in the various categories, Morflora’s achievement stands out.

“We are greatly honored with this industry recognition. Winning the 'Best Novel Ag-Biotech' award marks a transition for the TraitUP™ platform from a disruptive technology to a lucrative business opportunity”, said Dotan Peleg, Morflora’s CEO.

“I’d like to take this opportunity and thank the great team behind this achievement. In a very short time we have managed to develop and validate a revolutionary seed treatment concept for treating a variety of crops at the seed level, and for a single generation, deliver desirable plant protection and crop enhancement traits. Winning the Agrow awards makes a strong industry statement acknowledging the rise of new market that will set an alternative to the genetic modification of crops. This achievement brings us all closer  the next green revolution in which global production is secured in a sustainable manner that reduces the dependency on chemical controls. For the planet and mankind, these news comes in a time of great need".

Morflora develops generic and non-transgenic trait delivery solutions into plants, to protect them from a wide variety of diseases, as well as introduce new desired traits for plant enhancement. The company targets the seed and plant treatment markets, offering technology and solutions to increase global crop yield and reduce dependency on chemical treatments and lengthy breeding processes. Established in 2008, Morflora’s mission is to become a leading supplier of plant protection and enhancement solutions for a variety of agricultural markets. For additional information please log on to www.morflora.com

Website: http://www.morflora.com/

Published: November 18, 2013