July 10, 2013

Over 110 delegates participated in Fleuroselect’s 44th Convention, which was held in the surroundings of Odense, Denmark from 3rd to 5th July 2013. The Convention is a major international networking platform for key players in the ornamental plants industry and during this annual event, Fleuroselect awards its Gold Medals and reveals the new FleuroStar winner.

Congratulations Sakata!

Sakata played main host to the delegates at its European Ornamentals Headquarters in Denmark as part of the company’s Centenary celebrations. President Mr. Hiroshi Sakata presented the history and current activities of the company inspiring the group with Sakata’s success stories including Danova primula, Impatiens Sunpatiens and the Profusion Zinnia series. He was congratulated on behalf of the Fleuroselect by its President Mr. Nils Klemm, also owner of a family-based business. In addition to a trial of its current top-selling varieties, Sakata planted a full Fleuroselect trial of the new varieties entered by its members. Delegates were able to observe how these varieties thrive versus top comparison varieties from the market in North European weather conditions after a particularly cold spring.

A second Japanese member, Takii Seed partnered in the event with a visit to its Global Flowers Research Station, also in Odense. This Japanese breeder recently launched Cannova, a large Canna, and is renowned for its Violas and pot Gerberas. Mr. Takahiro Ando provided some very interesting insights on the Japanese floricultural market. With both companies having their roots in Japan, the central theme of this year’s Fleuroselect Convention was appropriately: ‘A taste of Japan in Denmark’.

Website: http://www.fleuroselect.com/

Published: July 19, 2013