USA
April 2013

A new educational resource on agricultural biotechnology has been released by the International Food Information Council (IFIC) Foundation. “Food Biotechnology: A Communicator’s Guide to Improving Understanding, 3rd Edition,” will provide health professionals and food and nutrition stakeholders with tools to help them communicate about the science and benefits of food biotech.

“Whether it is to provide an overview of the science or respond to a media inquiry, the guide provides communicators with key facts and resources on food biotechnology to help tailor the message to the specific audience,” IFIC said.

The guide includes key messages and a menu of science-based supporting points on food biotechnology as it relates to food safety, consumer benefits, sustainability, and feeding the world; ready-made handouts that can be shared with audiences; and guidelines for working effectively with journalists and bloggers on food biotechnology stories.

The new version reflects the latest developments in food biotechnology research, regulation, and product availability, as well as new consumer insights and changing communications methods, most notably the advent of online media.

An electronic version of the full guide and PDF files of the individual chapters are available here. The PowerPoint slides are also available on the homepage of www.whybiotech.com.

Website: http://www.whybiotech.com

Published: April 25, 2013