De Lier, The Netherlands
March 19, 2013

Love my Salad – an initiative of Rijk Zwaan employees worldwide – was launched with the ambition to share the fun, joy and vitality of salads by connecting salad lovers right around the world. This innovative online platform has now reached a key milestone by generating 50,000 ‘likes’ on Facebook!

“Love my Salad brings together vegetable lovers from all over the world to share their passion for salads and vegetables,” comments Silvia Cicioni, Love my Salad coordinator at Rijk Zwaan. “Attracting consumers with features such as blogs, news, recipes and preparation tips, Love my Salad represents the perfect place for members of the industry to come into direct contact with consumers. Professionals and consumers can enter into dialogue about topics such as vegetable varieties, tastes and uses, inspiring one another and ultimately stimulating the global consumption of vegetables,” she continues.

Social media

Love my Salad makes optimum use of social media channels such as Twitter, Facebook and YouTube. “We place a lot of importance on interactive channels, so it’s great that we have achieved over 50,000 Facebook ‘likes’. Our next goal is 100,000!” says Silvia.

Website: http://www.rijkzwaan.nl

Published: April 2, 2013