Guelph, Ontario, USA
March 14, 2013

• Customized views and information presentation based upon grower preferences and profile
• Responsive design optimizes display for mobile device
• Agronomic content access through quick, intuitive navigation

Syngenta Canada Inc. is pleased to announce the release of its new interactive and user-centric mobile website, m.syngenta.ca, to the agricultural community in Canada. This new website gives growers fingertip access to some of the most current agriculture-related information based on their specific preferences.

“Our new mobile site is a step-change in the mobile experience currently available to growers,” stated Trevor Heck, Head of Marketing for Syngenta Canada Inc. “This app-like experience is an exciting advancement, providing growers with information to make timely, informed production decisions – wherever they are.”

The new mobile site also addresses grower interest in weather and crop commodity apps, cited by a majority of growers in recent research as the two most used types of apps on their smartphones, on a daily basis.8

While m.syngenta.ca is beneficial to any grower seeking weather, market or product information, growers who register for the site with their name, postal code, crop information and email address (for login purposes only), will receive customized content that is updated regularly, including:

• Local weather – specific to their area based on postal code;
• Market information – detailed futures prices for selected crops, key market indicators and the current value of the Canadian dollar;
• Agronomic news – local news and information that is relevant to selected crops, together with national and international agriculture-related information.

Additionally, Syngenta product information (including product updates) is tailored specifically to the grower’s chosen crops, providing direct access to the most current resources, including pests controlled, application timing and rates, tank-mix compatibility and product labels.

All this information fits neatly on the grower’s mobile device screen thanks to the fact that m.syngenta.ca has been created using responsive design technology. This means the content will automatically adjust to fit the screen of the viewing device.

“We are excited by what the new m.syngenta.ca mobile site offers growers,” added Heck, “and we are confident it will become a site of choice for busy, on-the-go growers.” 

8 2012 Agricultural Communications Review; Ipsos Agriculture and Animal Health
 

Website: http://www.syngenta.ca

Published: March 14, 2013