March 27, 2025
A trade event that no professional in the pot and bedding plant industry should miss out on: With more than 5000 visitors from over 80 countries last year, FlowerTrials has become 'the place to be' to discover the latest plant innovations and exchange with peers from around the globe. In week 24, no less than 56 breeders will open their doors in The Netherlands and Germany to present the future of ornamental breeding.
Maximal plants, minimal efforts
From 10-13 June, the widest assortment in pot and bedding plants will be on display during the time of the year when plants look their absolute best. Geographically concentrated on 27 in- and outdoor locations in The Netherlands and Germany, scouting new varieties has never been easier. Whether looking for cultivation advice or retail inspiration, every professional working with pot and bedding plants will find inspiration in week 24.
Ann Jennen, Secretary General Fleuroselect: "If you want to obtain an overview of the latest innovations in pot and bedding plants in the most efficient way, FlowerTrials is a must-attend event. As all exhibiting locations are relatively close to each other, you are able to obtain a full picture of the assortment in just a few days."
International hub for horticultural innovation
FlowerTrials invites industry professionals from across the globe to exchange ideas and cooperatively shape the future of horticulture. Novelty developments are based on current market and consumer preferences, as Marjolein Kuyucu-Lodder, Chairwoman of the FlowerTrials Committee, reiterates:
"In addition to plants that brighten up the garden, the modern consumer is looking for sustainable varieties that are heat-resistant, drought-tolerant or attractive to pollinators. Growers are looking for plants that can be produced in a more energy-friendly way. During FlowerTrials, our exhibitors are presenting the latest plant solutions, providing growers with the necessary cultivation information while inspiring retailers to successfully bring across the story behind the plant to their customers."
Registrations are taken as of now. A full overview of this year’s exhibitors and their assortments together with a registration link can be found on flowertrials.com. For a preview of this year’s plant highlights, sign up to the newsletter or follow us on Facebook, Instagram or LinkedIn.
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