Harmoniz Seeds annouces the addition to their team of Alan Craig as the DS Technical & Business Lead. Alan brings nearly 30 years of extensive experience in the Fresh Produce industry, having held various roles spanning field harvesting, product management, and commercial functions.

In his previous roles, Alan has contributed significantly to both the supply and retail sides of the business, specializing in tomatoes, salads, vegetables, and fruits. “Alan’s comprehensive understanding of the industry and his diverse background make him a valuable asset to Harmoniz Seeds,” they say.

A passionate advocate for agriculture and the countryside, Alan pursued a master’s degree in Environmental Water Management after completing his degree in Agricultural Management and Technology. His commitment to sustainable practices and environmental stewardship aligns seamlessly with Harmoniz Seeds’ values.

In his new role at Harmoniz Seeds, Alan will report to Julia Parry, defining and supervising standards and specifications for fresh products within the company (DS). He will lead the implementation of the fresh produce business across markets and actively engage in and lead demand creation along the value chain, with a focus on retailers and producers.

“We are excited to welcome Alan to the Harmoniz Seeds family. His wealth of experience and passion for the industry make him an ideal fit for leading our DS Technical & Business team. We look forward to the innovative contributions he will bring to our company and the broader fresh produce market,” said Ofer Ben Zvi, Harmonizseed’s CEO.

Alan, together with Harmoniz’s local teams from Mexico, Holland, Italy, Israel, Spain, and the UK, will attend at FruitLogistica 2024, Hall 1.2, Stand C-43.