Fresh Foundation

In these uncertain times, it is important to get the basics right. To build a firm foundation for this, Rijk Zwaan consolidates its core strengths: robust, resilient and reliable solutions for fresh vegetables. One example is its range of new tomato varieties with unique high resistance (HR) against the Tomato brown rugose fruit virus (ToBRFV). Another example is Alzamora RZ – a high-quality red pepper variety for greenhouse cultivation that performs exceptionally well, even at lower temperatures. And Rijk Zwaan’s solutions extend beyond varieties alone. The vegetable specialist also secures sourcing strategies by bringing retailers and growers together, for example.

Meanwhile, its online consumer platform Love My Salad provides delicious recipe ideas to help people cook affordable meals containing lots of vegetables. This is just one way in which Rijk Zwaan continues to inspire consumers to make healthy food choices, even during economically challenging times.

Join Rijk Zwaan at Fruit Logistica or at the Retail Center in Berlin

Find out all about Freshly Forward, from Foundation to Future at Fruit Logistica 2023 (Hall 1.2, D-13). You are also welcome to visit the Rijk Zwaan Retail Center in Berlin – the company’s very own experience center for retail inspiration & consumer research specially designed to inspire and present innovations for the fresh produce category.
 

Trial Center Hydroponics in the Netherlands and Winter Open Field Days e-vent in Spain

‘Freshly Forward, from Foundation to Future’ will also be the theme for the company’s other European events in 2023, including at the Trial Center Hydroponics in Fijnaart (Week 5) and the Winter Open Field Days e-vent in Spain (Week 7). Attend these events or contact Rijk Zwaan to gain inspiration for how you can tackle future challenges by moving Freshly Forward! Read more about our events here.