Denmark
April 27, 2021
On August 1, 2021, John Larsen will join DLF in a newly established position as VP Sales and Marketing Greater Europe
The change implies that John Larsen will head up DLF’s European distribution companies as well as Corporate Marketing and Corporate Product Management going forward.
John Larsen is currently Regional Director at Univar Solutions, where he is responsible for sales, commercial, operations and supply chain functions in the UK, Ireland, Nordic countries, Germany, Switzerland and CEE.
Søren Halbye, Executive Vice President, member of the Executive Board and responsible for DLF activities in Europe, Russia and China looks forward to the collaboration:
” DLF has developed very positively in the European market, and with the addition of John’s competencies we move a major leap forward to leverage our organization to meet our ambitious goals around our European customers.”
John Larsen brings extensive leadership experience in strategy, pricing programs and sales improvement, product portfolio optimization, implementation of CRM and M&A’s. He has a graduate diploma in Business Administration-Marketing (HD-A).
DLF ansætter ny chef for salg og marketing i Europa
DLF har ansat John Larsen i en nyoprettet stilling som Vice President Sales & Marketing Greater Europe til at stå i spidsen for koncernens europæiske distributionsselskaber samt koncern marketing og product management. John Larsen tiltræder jobbet den 1. august.
Søren Halbye, Excecutive Vice President og medlem af koncerndirektionen med ansvar for aktiviteterne i Europa, Rusland og Kina glæder sig til samarbejdet:
”DLF har udviklet sig meget positivt på det europæiske marked, og med tilførslen af Johns kompetencer rykker vi et stort skridt fremad for at geare vores organisation til at kunne opfylde vores ambitiøse mål omkring vores europæiske kunder.”
John Larsen bringer en stor ledelseserfaring inden for eksempelvis stategi, optimering af salg og produktportefølje, samt implementering af CRM samt virksomhedsopkøb med sig til DLF. Hans nuværende job er Regional Director i Univar Solutions, hvor han er ansvarlig for salg, drift og supply chain-funktioner i Storbritannien, Irland, Norden, Tyskland, Schweiz og Cental- og Østeuropa. Han er kandidat i Business Administration-Marketing (HD-A) og bosat med familien i Vanløse.
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