Noordwijk, The Netherlands
November 2, 2010

We are pleased to introduce a new logo and identity for the Fleuroselect Industry Award.

After having run the trial twice with convincing winners the ground rules have been revised to make the contest simpler and more attractive for breeders and to increase the award’s external profile for producers and the trade.

In addition to simplifying the rules a recognised industry agency will have the task of undertaking continuous and effective PR work and of assisting with potential sales promotion activities.

As a symbol of these changes, and above all in order to further highlight the relevance of this industry award to the trade and to consumers, the award has been given a new name.

Together with the re-designed logo, FleuroStar conveys standing, professionalism, and an international outlook. The new rules & entry forms will be distributed to entrants shortly.
 

Website: http://www.fleuroselect.com/

Published: November 19, 2010