Argentina
July 9, 2020
Initially, Nuseed Argentina started as a sorghum seed company but eventually expanded to include sunflowers (oil and confection types) and canola. In 2019 the team also introduced carinata to their portfolio.
While Nuseed’s Argentinian business has always enjoyed steady success, in the last four years the team has tripled its volume by adding new crops, new products, and enlarging the distribution network. Additionally, Nuseed is gaining recognition and respect in the local market due to its seed quality.
There are many reasons why Nuseed Argentina has achieved success, these include its product offerings, speed to the market, an understanding of customer needs and business processes that smooth the distribution channel.
However, if you asked Jorge Moutous, General Manager of the LATAM business, he would tell you that Argentina’s success is due to the outstanding commitment of the people on his team, many of whom have been there since they opened.
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