De Lier, The Netherlands
October 26, 2018
Snack lettuce, a new innovation in the lettuce category has won the Accelera Fresh Produce Innovation and Entrepreneurship Award at the Fruit Attraction 2018. The fair was held from 23 to 25 October in Madrid.
Snacks, raw products and the consumption of fresh products at any time of the day is a current trend. This week, Rijk Zwaan presented a new convenience concept called Snack Lettuce. The snack-sized lettuce has been especially developed for warm preparation, keeping its firm and crunchy bite. The lettuce spoon is tasty and sweet and brings new solutions and possibilities to the modern cuisine. An additional advantage of Snack Lettuce is the reduction of plastic, when using it as an edible cup.
Eat the Spoon
A marketing campaign was launched during Fruit Attraction by the Snack Lettuce partners, under the slogan ‘The best of your dishes… the spoon’. Several tastings were organised and blogger Verónica Sánchez (#OhMamyBlue) and singer Xuxo Jones promoted the tastiest lettuce spoon, which was hashtagged #eatthespoon during the whole event. Snack Lettuce has been developed in close cooperation with trading companies such as El Dulze, Jimbo Fresh, Fruca and Comfresh.
MyCubies, Cabbisi and Elfy
Also new this year has been the presentation of the first 100% lettuce Wrap. A valuable solution for on the go consumption, there are four different fillings available: tuna, chicken, cabbage humus and cheese.
Other innovative concepts Rijk Zwaan has presented at Fruit Attraction include MyCubies, Cabbisi and Elfy. MyCubies brings us snack cucumbers presented in a new 3 units bag packaging. Cabbisi, the new mini pointed cabbage is presented as an alternative main ingredient for salads. Elfy is a delicious and crunchy mini celery, which is more convenient due to its smaller size.
Rijk Zwaan develops vegetable varieties and sells the seeds produced from them in more than 100 countries. The independent family-run company is among the top five in the global vegetable seed market and is characterized by a people-focused approach. More than 3,000 employees in over 30 countries work enthusiastically to provide products and services that add value for the market. The company headquarters is based in De Lier in the Netherlands.
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