Davis, California, USA
September 9, 2024
GreenVenus, LLC, a leading agriculture technology firm, is leveraging its proven platform technologies for the rapid development of valuable traits, and today announced the introduction of fast-growing lettuce ideally suited for controlled-environment settings. The company is developing healthy, nutrient-rich specialty vegetables, fruits, and grains and has now created faster-growing lettuce cultivars, which thrive in controlled environments, growing nearly twice as fast and with larger biomass when compared to conventional lettuce varieties.
The vertical farming industry faces high operational costs primarily due to the substantial energy required to maintain optimal growing conditions, leading to the failure of several innovative businesses. Additionally, a lack of suitable plant genetics that thrive in vertical farming environments — such as under artificial light and controlled climate conditions —has made it challenging to achieve optimal yields with conventional crop varieties, further driving up costs. Currently, leafy greens and herbs are the main crops grown indoors, but even these struggle to produce high yields in artificial environments, as they were originally bred for traditional agriculture and are not well-suited to the unique conditions of indoor farming, such as specific light, humidity, and CO2 levels.
"In addition to lettuce, GreenVenus is working to develop a diversified offering of high-value crops, including berries, tomatoes, spinach and other vegetables that thrive in artificial environments. The absence of cultivars specifically bred for artificial environments — ones that retain flavor, nutrition, and exhibit early flowering — remains a significant bottleneck for the vertical farming industry. With our introduction of new faster-growing lettuce varieties and our commitment to developing additional crop cultivars, GreenVenus intends to reduce the cost of indoor cultivation and make a sustainable and positive impact on the indoor farming industry," says Dr. Shiv Tiwari, CEO of GreenVenus.
About GreenVenus, LLC
GreenVenus is an innovative ag-tech business committed to delivering superior fruits, vegetables, and grains with improved nutrition and taste. Our Botticelli™ plant cell technology, PrimaVera Gene-Editing Tool, and transformative breeding innovations enable unsurpassed speed in product development, meeting evolving consumer and industry needs.
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