Madison, South Dakota, USA
April 17, 2023
As a leader in the agricultural industry, Mustang Seeds is proud to share the recent achievements of our marketing efforts. We are thrilled to announce that Mustang Seeds has received recognition for their exceptional branding efforts, including recent National Agri-Marketing Association (NAMA) and American Advertising Federation (AAF) awards.
NAMA awarded Mustang Seeds with four regional awards including a First Place award in the “Branding: Identity Campaign – Small Company” category. While the SD-AAF chapter awarded Mustang Seeds with six awards including the night’s most prestigious honor of “Best of Show” for the Untamed Campaign. This recognition is a testament to Mustang’s focus on exceptional branding and our commitment to delivering impactful marketing.
At Mustang Seeds, we understand the importance of branding in the agricultural industry. The right branding strategy can help distinguish a business from its competitors and attract new customers. Over the past few years, we’ve partnered with Caliber to help us develop and execute effective branding campaigns and evolve the Mustang marketing strategies.
“Facing the sixtieth anniversary, we decided to give the brand not just a refreshment but taking our branding message to the next level. The “Untamed” campaign has been very successful since its launch and given our people-customers and staff- lots of satisfaction and sense of identity.” says Marketing Manager, Pato Rodriguez.
“We wanted to keep on building from this pillar. So the Untamed message continues to be our north, reinforced with the American Spirit, the Anniversary and a great pride for our roots. We are proud of being sixty years in business and stronger every day.” says Rodriguez.
As we continue to work on our branding and marketing initiatives, we have no doubt that we will continue to deliver exceptional results. The recent recognition from NAMA and AAF is well-deserved and a testament to the creativity, expertise, and dedication from our marketing team.
In conclusion, we celebrate our achievements and thank the management of Mustang Seeds for entrusting the marketing team and Caliber to push the limits of the Mustang brand. As we work together to grow our business and reach new customers, we’ll continue to evolve the Mustang brand to position us for success in the competitive agricultural industry.
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