Hereford, Texas, USA
February 7, 2011

Striving to improve efficiencies to benefit its North American sunflower business and customers, Advanta US is consolidating the supervision and management of its sunflower seed production. Advanta’s sunflower business unit will be moving from Fargo, N.D. to the company’s U.S. headquarters in Hereford, Texas. Advanta will continue to offer North American customers elite, proprietary SG sunflower hybrids for marketing and distribution in their own private-label brands.

“The consolidation of our sunflower operations with Advanta’s existing infrastructure in Texas will allow us to improve cost synergies and the overall efficiency of our seed processing and packaging,” says Steve Ligon, Advanta US business manager. “This move better positions Advanta to continue providing high-quality sunflower seed and genetics to our customers.”

In addition to consolidating its sunflower seed business in the United States, Advanta is also combining its worldwide sunflower research and breeding efforts under the supervision of its well-known breeders in Argentina. This will allow Advanta’s premium sunflower hybrids to be developed with the best germplasm from all regions of the world as the company unites its global breeding programs.

“We are currently the only company in the United States dedicated to servicing the wholesale sunflower seed sector,” says Mike Hagen, U.S. sunflower manager. “We offer retail seed companies interested in entering the sunflower seed business an attractive turnkey opportunity to test and market our sunflower hybrids. Our global sunflower breeding program continues to deliver top-quality hybrids to the U.S. market. Since we are dedicated entirely to the success of our private label customers, there is never a doubt we are always offering them the very best sunflower genetics available from Advanta.”

Advanta is a global seed company headquartered in India and with operating units in Argentina, Australia, India, Thailand and the USA with a wide range of proprietary products in important agricultural and vegetable crops that improve the productivity and profitability of the farmers in different parts of the world. Advanta is a member of the United Phosphorous Group of Companies. For more information visit: www.advantaus.com.
 

Website: http://advantaseeds.com/

Published: February 7, 2011