Madrid, Spain
October 12, 2010

Discover and discuss Seminis and De Ruiter Seeds’ current and future product offerings at Fruit Attraction: Spain’s main show designed to meet chain partners in the European fruit and vegetables industry. Monsanto’s Vegetable Seed Division invites chain partners to its stand to explore opportunities and exchange experiences with Monsanto’s team.

Seizing opportunities in the European market place

Under the brand labels Seminis for open field and De Ruiter Seeds for protected culture, various products will be at display at Fruit Attraction. Successful Seminis varieties that are currently available are Cyro line product range and seedless watermelons such as Fenway or Romalinda and also De Ruiter Seeds’ Ventero Tomato and Velero Pepper should not be missed. Iberica Commercial Lead, Ton Kuipers said: “This spring we set the stage by showcasing our crops to industry partners at our Living Proof events throughout Europe, and we will continue to discuss our products at events like Fruit Attraction.”

The Seminis and De Ruiter Seeds brands have a comprehensive product portfolio in more than 20 different crops for both greenhouse and open field production. The company is looking forward to exploring and discussing market opportunities with industry partners that bring value to them and their customers, like increased production and quality of the vegetables, improved disease resistance package and consumer preferences. Iberica Chain Manager, David Fernández, stated: “Research and development investments enable us to deliver sustainable products that provide value and quality to our grower customers and the consumers as well. That is what we eventually all want: bring consumers high quality products with excellent taste, aroma and nutritional benefits to help increase vegetable consumption in Europe. We are looking forward to working with our partners to leverage market opportunities together.”

You can find Monsanto Vegetable Seeds on Fruit Attraction in Hall 10, stand number 10E 14C.

Monsanto’s Vegetable Seeds Division is focused on innovation to improve the quality and productivity of vegetables. The company develops products that will offer new, healthy choices for consumers. Monsanto invests in research and development and uses the latest technology not only to deliver the best products to the consumer, but also to provide yield and value to the customer, the grower, and to their customers, the chain partners. Monsanto's Vegetable Seeds Division is represented through several brands such as Seminis, De Ruiter Seeds and other regional brands. For more information about Monsanto Vegetable Seeds visit www.monsantovegetableseeds.com.

Monsanto Vegetable Seeds launches Living Proof; a campaign designed for different partners in the industry. With Living Proof Monsanto offers a variety of events, training sessions and demonstration trials to live the products, discover our innovations, explore opportunities and to exchange experiences. Visit www.monsanto.com/livingproof to find out more information about our upcoming events.

Published: October 12, 2010