USA
August 14, 2019

Flavor is making a huge comeback in the melon category, and we’re leading the charge with our new CraveTM cantaloupe melon series—your shoppers’ newest sweet-tasting escape from the bland and boring. This isn’t your typical fruit salad filler, because it features the FlavorfullTM Ripening Indicator, which turns its skin a golden straw color at peak ripeness; this helps farmers to pick the cantaloupe at the right time.

Seminis is proud of the work our breeding team has done over the years to deliver the cantaloupes in the Crave Cantaloupe series and the sweet eating experience it will bring to consumers. We had a goal for cantaloupes with a top-notch flavor, beautiful flesh color, an outstanding aroma, and excellent quality. With the Crave series, we are excited to have delivered.

Brought to you by our growing collaborators such as Martori Farms. Find out more at http://www.martorifarms.com/

Published: August 15, 2019