Référence : 2021-6420

A propos de Vilmorin-Mikado

Semencier franco-japonais, Vilmorin-Mikado est spécialisé depuis 1743 dans la création, la production et la commercialisation des semences potagères pour les professionnels. Sa large gamme, unique et originale, est distribuée sur les 5 continents, dans plus de 100 pays. Avec un effectif de plus de 1 000 collaborateurs, Vilmorin-Mikado enregistre un chiffre d'affaires de 217 millions d'euros en 2019-2020, dont 15% sont intégralement consacrés à la recherche. Leader mondial pour la carotte et la chicorée witloof, Vilmorin-Mikado est un acteur majeur pour la salade, la tomate, le poivron, la courge kabocha, le radis daïkon et le bunching onion (oignon botte). A travers son activité Semences d'arbres, initiée par ses fondateurs il y a près de trois siècles, Vilmorin-Mikado contribue activement au renouvellement durable de la forêt. www.vilmorinmikado.com Vilmorin-Mikado fait partie de Limagrain, coopérative agricole détenue par des agriculteurs français et groupe semencier international. Limagrain est guidé par une raison d'être : coopérer pour le progrès de l'agriculture partout, pour tous. Focalisé sur le progrès génétique des plantes, Limagrain sélectionne, produit et commercialise des semences de grandes cultures, des semences potagères et des produits céréaliers. www.limagrain.com - #Limagrain   

Famille de métier : VENTES ET MARKETING - MARKETING

Type de contrat : CDI

Temps de travail : Temps complet

Finalité du poste

As a part of the Marketing team, you will be asked to support the growth of our Tomato specie by recommending and managing the global strategy and development.

Missions

Crop Strategy

• To orientate our research programs on Tomato crop: to recommend the Tomato crop strategy and its execution across the Business Unit (ambition and market share targets; direction for marketing, research and development; action plans, follow-up and corrective actions).
• To animate Development and Sales teams to deliver the plan.
• To ensure the growth and the profitability of the Tomato crop through market share increase and new products launching.
• To lead the Mid-term plan process and targets for the Tomato crop.

Market intelligence

• To permanently show a deep and updated knowledge of the Tomato market worldwide and define the future trends and requests (agronomy, customers, consumers).
• To animate the Development community on Market intelligence, including active benchmarking.

Lifecycle and Products’ management

• In collaboration with other PMs, to manage products life cycle and part of the products range at worldwide level, within the objective of turnover and margin growth, with the support of NPI flow Manager, Production, Development and Regional Crop Specialists.
• To lead NPI process (New Product Introduction) and the decision-making on products’ advancement. To coordinate and animate development plans for new products with the Breeders, Development teams and Regional Crop Specialists.
• To recommend the global positioning of the varieties (targeted markets, Rock bottom price per area, Development targets in terms of countries and customers, selection of pictures…).
• To define strategic varieties and to co-build and validate the Launching plans for the new strategic products.
• To supervise and challenge Sales business plans and forecasts with a leadership on Sales & Operations process. To maintain proactivity on stock management and actively participate to Production plans and Excess management recommendation and follow-up.
• To be accountable of markets’ requirements in terms of quality and ensure their respect through Quality Chart.

Business outlooks

• To be accountable for the overall profitability of the crop (She/he is in charge of the crop’s “bottom line”).
• To support Sales teams with appropriate recommendation in terms of Go-to-market approaches, added-value pricing approaches, new concepts, commercial and technical information.
• To provide new business opportunities with a customer-orientation.

Innovation

• To ensure growth with innovation, by developing new concepts and new products in collaboration with Breeders, local Development & Sales teams, Regional Crop Specialists, Downstream and key accounts responsibles.

Products’ Communication:

• To define the products allocation per brand for his/her crop, in consistency with company’s performance needs.
• To define, plan and control the implementation of  the products’ promotional strategy in his/her crop, in consistency with the  overall crop’s strategic plan.

Profil

The candidate must have a University degree in Agronomy or Agriculture, with a strategic vision and good knowledge of Tomato seed business. A Master would be preferred. Acting frequently as a project leader, this person should have a strong cross functional leadership, being inspiring and a change agent. He/she should know how to motivate a team, be business oriented, solution oriented, with good negotiating skills; and ready to travel regularly. A previous experience in Tomato crop marketing management is a significant plus.

• Languages: Fluent English is mandatory, a second language can be a plus.

The position is ideally based in La Ménitré, France (30 minutes from Angers). Other reasonable locations could be considered.

Postuler

Veuillez cliquer ICI pour en savoir plus et pour postuler en ligne.